New Study Shows Social Media Contributes to Reduced Energy Use On March 14, 2012, Apogee Interactive released results of three studies conducted over a two-year period showing that the company’s online educational tools resulted in a range of energy reductions ranging from four percent for customers who used online bill analysis to evaluate energy use to over 20 percent when contests and social media were incorporated.
Social Media Overboard Offshore? While company brass in the United States have been slow to adopt social media, executives offshore seem to have gone overboard. A recently released study found that ninety percent of Indian business executives in a wide range of industries, including utilities, are using social media, to the tune of 30 minutes to a whopping six hours a day.
Social Media Leaks Everyone is always concerned that social media may be the source of leaks, but ElPaso Water Utilities and EPA plan to use social media to fix, rather than cause leaks, according to Waterworld.The water utility and EPA teamed up to help customers find and fix water leaks around their homes during Fix a Leak Week, March 12-18.