More Utility & Smart Grid Social Media Sitings

by Carolyn Elefant on November 8, 2011

in Social Media in Regulated Utilities

A premature storm on the East Coast may have shut down power for hundreds of thousands of customers, but it didn’t put a damper on use of social media by utilities or communities in keeping customers up to date on new developments.

In Massachusetts, several town mayors and utilities employed social media to relay information and more importantly, to communicate and commiserate with constituents and customers. Meanwhile, further south in New Jersey, move than 2000 residents signed up to follow JCP&L on Twitter to receive updates on restoration.

Meanwhile, on the smart grid front, gamesmanship as a tool to inventive customers to use smart grid continues. In Colorado, customers can participate in contests on social media platforms to compete for prizes for energy savings. (Of course, social media contests must comply with federal and state law, not to mention rules specific to each platform, as I’ve written here.)  And in Connecticut, customers who participate in the DOE-funded Neighbor to Neighbor Energy Challenge can participate in social media platforms to compare energy use with their neighbors.

If you have any news stories or tips on social media, send them my way!

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